Business Essays – Puma Company Brand

Business Essays Puma Company Brand Puma Company Brand 1. Executive Summary Puma AG is a multinational company that is based in German and manufactures high athletic and sportswear shoes both for women and men, It was founded by Rudolf Dassler after a dispute with his brother Adi Dassler with whom they had founded the Dassler Schuhfabrik in 1924. Puma had a very poor brand image that show a decline in its market share and prompted puma to change it strategic decisions to improve on its image, this process of change was led by Jochen Zeitz Puma CEO based on phases one to four of strategic plan to change puma’s image so that it can compete favorable in the marketplace and within a couple of years Jochen Zeitz had change puma’s brand image into one of the most desirable and sought after brand of sportswear and footwear worn both buy celebrities and fashion followers all over the word. 1.1 Introduction Puma was founded in Dassler Schuhfabrik, Herzogenaurach, Germany by Rudolf Dassler after a dispute with hi s brother Adi Dassler with whom they had founded the Dassler Schuhfabrik in 1924. Until early 2003 puma had a very poor brand image that show a decline in its market share and prompted puma to change it strategic decisions to improve on its image, this process of change was led by Jochen Zeitz Puma CEO based on phases one to four of strategic plan to change puma’s image so that it can compete favorable in the marketplace and within a couple of years Jochen Zeitz had change puma’s brand image into one of the most desirable and sought after brand of sportswear and footwear worn both buy celebrities and fashion followers all over the word. This report is divided in three parts, Part one presents the factors that influenced puma to change it brand image and it further goes to describe these factors under Macro-environmental analysis basing on market trends, rivalry between customers and strategic group mapping. The second part presents the puma’s resources and capab ilities in terms of strengths and weakness as well as virtuallity as seen as strengthens and the third part of the report presents puma’s winning strategies basing on pumas situation that fits the company, sustainable completive advantages and as a better performing company. According to case study of Puma AG (in Thompson, A.A., Strickland, A.J. and Gamble, J. (2005) Crafting and Executing Strategy (Fourteenth Edition), McGraw-Hill, New York, pages C411- C432), The environmental and competitive factors that influenced Puma’s strategic decision to improve its Brand image is identified under Macro- environmental factors, rivalry between competitors and strategic group mapping as below. 1.1.2 Macro –environmental factors Lack of social acceptance of Puma brand from the upper class customers who were not willing to wear the brand because they considered to of poor quality and were sold â€Å" dirt-cheap † Puma’s brand was compromised and this a affecte d it’s value for example Rudi’s son wanted puma products to reach all the customers of all social back ground and this move was seen by the upper class people as some thing below them and they can not be seen wearing the same brand as people on welfare recipients. In order for pumas brand to be accepted as a high quality brand of value, force puma to change and improve its brand so that it can be socially accepted by customers.

Emotional Intelligence Essay Example | Topics and Well Written Essays - 1250 words

Emotional Intelligence - Essay Example According to Goleman, emotional intelligence is the management of feelings so that they are expressed appropriately and effectively in order to allow people to work together for a common goal (Leadership Organization 2012: 42). Additional definitions given include one that calls it the capacity to understand and use emotional information, either from others or from one’s own, accordingly. The concept of emotional intelligence is tied around the ability to be aware and express emotions; moreover, it is the ability to be aware of other people’s feelings, establish interpersonal relationships and the ability to manage and regulate emotions. The other two aspects of emotional intelligence are the ability to realistically and flexibly cope with the immediate situation and solve problems of personal and interpersonal nature as they arise, as well as generate positive feelings that allow one to be motivated adequately in order to achieve personal goals. In addition, emotional intelligence is known to affect the personality traits that an individual exhibits, which include sociability, extraversion, self-esteem, persistence and optimism. This is because, by people understanding their own, and other people’s feelings, people can manage relationships appropriately. Therefore, emotional intelligence is crucial in influencing people and leading them to achieve certain goals that in which one has an interest. In leadership, it is crucial to have emotional intelligence and apply it to all situations that involve relationships with people in order to affect the outcome that people under one’s leadership. This is particularly so in transformational leadership styles. Moreover, in this form of leadership, a leader operates at the emotional level of transforming people and their outcomes (Leadership Organization 2012: 18). Therefore, in transformational leadership, emotional intelligence is used to inspire involvement, loyalty, commitment and performa nce (Leadership Organization 2012: 18). In addition, this is done by leaders identifying themselves as a force and commissioners of change through taking up that role and embodying with it (Leadership Organization 2012: 18). This is concerning the behavior they portray and the influence they seek to mount on their followers. Thus, leaders using the transformational style of leadership are able to motivate their followers to do more than what they intend to do, and that which they consider themselves capable of achieving by providing a sense of belonging (Deloitte 2012: 10). Emotions are expressed in offering meaning and offering challenging tasks to followers in order to motivate them. This shows the role of emotional intelligence in offering motivation in leadership by letting one’s followers own the goals of an organization and create, and the leader creates an enthusiastic environment in which to work. In addition, transformational leaders and emotional intelligence go han d in hand owing to the leaders characteristics. This is because transformational leaders conduct themselves in ways that are admirable, respectable and that can be trusted by their followers. Thus, they are role models for their followers by portraying the goals and needs of an organization as their own. Moreover, this behavior works on the emotions of the followers by provoking a desire to achieve together with a formidable leader. An additional way in which transformational leadership and emotional intelligence are related is in the opportunities offered by a leader concerning furthering the ideas of their followers. This occurs by leaders engaging their followers in exploring ideas, which builds the relationship between the two parties (Brady et al. 2008: 58). Therefore, the relationship between leaders and followers gets a boost by interacting, exchanging ideas, challenging assumptions and developing new ideas for the betterment of the organization (Leadership Organization 2012: 18). Furthermore, on leadership styles, emotional intelli

Woman with a parasol by Claude Monet Essay Example | Topics and Well Written Essays - 1000 words

Woman with a parasol by Claude Monet - Essay Example Though in this picture the subject matter is Camille and Jean, Monet manages to counteract the convention of creating a central form of interest, creating instead a vibrant sensation of light and movement throughout the picture, and therein lies his individual brilliance in the treatment of the subject at hand. For most of his pictures, as with this one, â€Å"Monet suggests transience metaphorically, through the formal means at his disposal. He plays on your emotions with color and tonality, ........ Monet ignores the time-honored convention of the center of interest, weighing every portion of his canvas equally with an accumulation of discrete, subtly inflected events†. Just as her shadow anchors her to the ground and her parasol with its handle provides an anchor to the eye, the green in its underside strongly echoes the green of the grass in front of her, planting her firmly in the picture, and providing the required balance. This brings us to the remarkable artistry of Mo net in the use of color, He was a devotee of color, to the extent that he had almost banished black from his canvas. Monet had scientifically studied color, especially Professor Rood's experiments in color, and had come to understand how different colors were affected by sunlight. â€Å"Aided by the experiments of the scientists and by his own keen observation, he discovered certain facts which had escaped the notice of less keen eyes unaided by science; for example, that green, seen under strong sunshine, is not green, but yellow.; that the shadows cast by sunlight upon snow or upon brightly lighted surfaces are not black, but blue; and that a white dress, seen under the shade of trees on a bright day, has