Rhetorical Analysis Of Nike s Advertising - 1079 Words

Student’s Name Professor’s Name Course Date Rhetorical Analysis-Nike Advertising Introduction Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. Advertising is intended to entice the viewers through logic, credibility, and emotions. The Nike Company advertisement, for instance, uses the ‘Weave your way to immortal’. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its†¦show more content†¦The player comes from a footballing country Brazil and played for great football clubs. The player incredibly helps in advertising the game of soccer. Instead of picking on an average or unknown player, the company chose a popular and liked character. Robinho commands respect and admired by many aroun d the world. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its products everywhere and do everything right to reach the customers. The company, using ethos and popular warrants in their campaigns thus sells more products. The determination on the face suggests and one can feel the passion, love Robinho has for the sport. The photo portrays the pathos and emotions. Professional sportsmen are always serious with their career and therefore show dedicates much practice time to improve their skills. Dedication and loyalty are vital requirements to grow the best individual athlete can be. Proper preparations play an important role in all games and sports. Emotions appeal to the audience who would want to emulate great athletes like Robinho. The audience feels and gains the optimism that they can achieve success such as Robinho. The slogan ‘Weave Your Way to Immortal’ appeal emotions of the audience within the advertising campaigns. The pathos is perhaps the strongest elements of the pitch at Nike sales. The company gained ethos and support from professional athletes areShow MoreRelatedStudent Athlete And The National Collegiate Athletic Association Essay2749 Words   |  11 Pageseducators, and NCAA officials is crucial. Throughout the work, he references his studies and research as a professor of sports history at Pennsylvania State University and explains how this controversy relates to past struggles, like the fight for women s rights, the emancipation of slaves, and today’s battle for universal health-care coverage. One of his theses, â€Å"Athletics also have provided ample cause for reformers to try to bring college sports into a role complementary to the academic goals of higherRead MoreResearch on Persuasive Techniques Used in Advertising Industry12297 Words   |  50 Pagesde partments evolved into schools or colleges of mass communication or journalism and mass communication, as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in mass communication or mass communication research. The latter is often the title given to doctoral studies in such schools, whether the focus of the students research is journalism practice, history, law or: mediaRead MoreReed Supermarket Case32354 Words   |  130 Pagesa cult icon 2.3 Video case study: TOMS Shoes Questions for discussion References viii CONTENTS 3 Internationalization theories Learning objectives 3.1 Introduction 3.2 The Uppsala internationalization model 3.3 The transaction cost analysis model 3.4 The network model 3.5 Internationalization of SMEs 3.6 Born globals 3.7 Internationalization of services 3.8 Summary Case studies 3.1 Cryos: they keep the stork busy around the world 3.2 Classic Media: internationalization of Postman PatRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from theRead MoreDeveloping Management Skills404131 Words   |  1617 Pa gesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate

World War II, Big Business, And No Morals - 1445 Words

World War II, Big Business, and No Morals â€Å"We know that enduring peace cannot be bought at the cost of other people s freedom.† a famous quote spoken by President Franklin D. Roosevelt, concerning World War II. He was alluding to the many dirty, unmoral, and straight forth nasty business tactics and arrangements that were made and practiced during WWII by large multi-national businesses. While the world watched Hitler’s military blitzkrieg assault scheme and Japan’s surprise kamikaze bombing of Pearl Harbor voguish in mad fear, some big businesses smiled as they envisioned the chances for increasing profits rather than the potential death toll of the pending war. Businesses are created for profits, not for politics or to have morals†¦show more content†¦IG Farben was a cartel of companies, including the pharmaceutical company Bayer which is known for inviting aspirin. Neither IG Farben nor Bayer ever acknowledged or accredit the inventor of Aspirin, Felix Hoffmann, due to the companyâ⠂¬â„¢s alignment with the Nazi party and Felix being of Jewish decent. IG Farben was the single largest donor to the Nazi party and Hitler, and once the Nazi war machine started amplifying its power and quest for domination, the chemical and pharmaceutical company IG Farben followed suit by using its Nazi concentration camps for cheap slave labor and involuntary test subjects for new and unknown vaccines and drugs. Bayer and IG Farben conducted countless awful experiments which one Auschwitz document stats Bayer purchased 150 female prisoners for experimental purposes. Of the said 150 females purchased, it was listed all 150 had died from the experiments and that the Nazi party was informed to ready another shipment of slaves/test persons. (Douglas 2003) IG Farben not only benefited from slave labor but also systematically looted the chemical industries of Europe as well. In May 2016, Forbes reported that Bayer’s is valued at over 102 billion dollars which isn’t har d to believe considering their business morals. Coke Cola’s hilltop song, â€Å"I would like to buy the world a Coke†, is the nature of marketing and business culture that most people believe led to Coke Cola becoming famousShow MoreRelatedThe American Way Of War Essay1369 Words   |  6 PagesAmerican way of war informs how scholars, policymakers, and strategists understand how Americans fight. A way of war—defined as a society’s cultural preferences for waging war—is not static. Change can occur as a result of important cultural events, often in the form of traumatic experiences or major social transformations. A way of war is therefore the malleable product of culturally significant past experiences. 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The war resulted in significant benefits in technology particularly in the weaponry and other battlefield activities and laid the foundation that allowed post-war social transformation including the end of European colonialism, the civilian rights crusades in the United States, and the modern feminist rights movement, as well as the space exploration programs. The major players in the war were the Axis nationsRead MoreWhat is War? Essay1735 Words   |  7 Pages WORLD WAR 2 What is war? Webster’s Encyclopedia Dictionary describes it as: â€Å"an armed clash between nations or factions in the same nation.† That’s how a dictionary describes it, but in fact, it is something much worse. War is the epitome of what is wrong with human nature. War is devastating. Perhaps no other war was as devastating as World War II. 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This class was also known as theRead MoreTelevision Role in Preserving American Values During the Cold War1715 Words   |  7 Pages- Television Role In Preserving American Values During The Cold War After World War II, technology was advancing and converting from military orientation to more consumer based companies. One of the new technology devices that were introduced to American consumers was television. American television in the 1940’s and 1950’s became a link marvel between Americans, podcasting news, shows, and movies. American television during the 1940’s and the 1950’s played a major rule

Media Influences Free Essays

When we as individuals have the desire to learn more about current events and the condition of the world it is only natural that we turn our focus towards the mediums that broadcast the information in which we are seeking. These information sources can be televisions, newspapers, magazines, and/or the most recent technological phenomenon, known as the internet. As of late, devices such as the television have been proven to be much more than just an amusement for many Americans. We will write a custom essay sample on Media Influences or any similar topic only for you Order Now With awareness of the power that television possesses, it has arguably become a given that the content broadcasted through a television also possesses great influence. The media is becoming an ever more powerful force in shaping the world’s perception of itself. An individual’s struggle to develop, and maintain a unique identity and self-understanding apart from media’s influence is steadily becoming increasingly difficult for the youths of today. When the people of the world absorb the many manifestations of the media they believe they are simply viewing reality, but in actuality, the media often proves itself it to be the sole instigator of stereotypes, as well as the creator of adverse social problems that often plague our society. Personally, I believe in order to eliminate the stereotypes that the media generates the public must have a heightened awareness of both the existence of as well as the potential damage caused by these unrealistic and/or stereotypical images and messages we are bombarded with daily.Unfortunately, and just as it was discussed in the ‘Killing Us Softly’ video, these detrimental messages are difficult to fight and to even identify effectively because of the ways in which they are â€Å"wholesomely† or â€Å"harmlessly† presented via advertising. Overwhelming amounts of time and money are devoted to raising a small, specially selected portion of the population as models of physical perfection – and ‘Killing Us Softly’ creator Jean Kilbourne exclaims, â€Å"These body types practically do not exist! For the most part, the types of people we see in the media are television and movie celebrities, fashion models, and sports figures. It is one thing to be acknowledged for one’s achievements, but the issue lies in that the glamorous ways in which these occupations are portrayed by the media are seemingly impossible to separate from the physical appearance of the people who hold them.The glamour that surrounds the media presentation of the lives and careers of these individuals extends, not surprisingly, to the clothes that they wear and the way that they look. One example solidifying this would be the fact that many celebrities, like Jennifer Lopez and Paris Hilton, create their own clothing and perfume merchandise lines, and both are prospering due to the constant bombardment of self improvement that television urges teenagers t o make. In fact, so much attention is given to celebrity appearances that entire television programs are devoted to little else but visual exploitation of celebrity clothing, and their tangible products of their latest fad workouts – so we too, as common folk can also aspire to be the dangerously skinny, 6’2’’, 97 pound beauty with the flawless skin and natural stage presence†¦achieving such characteristics is no sweat, right?The media presentation of the celebrity body has a single unifying image, regardless of the specific job title of a given celebrity. It can be argued that, because the media portrays celebrities’ bodies as attractive, desirable, and â€Å"good,† they become national symbols of these characteristics. On the contrary, bodies that do not meet this lofty goal frequently are, consciously or unconsciously, regarded as â€Å"bad† or ugly. Consider the ‘successfully’ popular advertising campaign used by Subway, the national fast food sandwich chain. Jared,† the â€Å"star† of the recent number of television commercials, supposedly lost hundreds of pounds while on a diet consisting mainly of the chain’s sandwiches. Jared’s â€Å"before† pictures show him considerably larger than his current size, but they also show him alone, with no friends or family. In stark contrast, however, his â€Å"after† action shots consistently show him not only thinner, but also constantly in the presence of a beautiful woman. Although this is not always the case,) the advertising message here is clear and simple: being fat/not part of the 1% of the population that most models’ bodies fall into is considered to be the equivalent and/or predictor of one’s life being bad, ugly, unhappy and lonely; while being thin/having no source of natural body fat leaves one happy and with attractive partner. Through these commercials, Jared has assumed celebrity status, solely on the basis that his body has changed to approximate more closely to the current standard of what the media considers to be attractive.In truth, there is a huge difference between the male and female body types glorified in the media and those of the public at large. For women, â€Å"desirable† physical characteristics (as they are portrayed in the media) include being thin, long-legged, slim-hipped, and large-breasted. In addition, the media-portrayed â€Å"desirable† physical characteristics for men include being mus cular and possessing a full head of hair. While this has been the normal projection of a â€Å"desirable† man for decades, in some cases this desirable form has also been altered to an extreme (much like the unrealistic physical expectations of women. Just like the counterpart Barbie dolls, G. I Joe has evolved into a highly influential and popular action figure that displays levels of muscularity far exceeding the outer limits of actual human attainment. Thus, the unrealistic evolution of both Barbie and G. I Joe may seem insignificant, but in truth it reflects an ever changing and demanding projection of the human body that has been fabricated by none other than, the mass media.In the gap between what is absolutely beautiful in the eyes of the media and the physical reality of the popular majority, it seems as though nearly everyone, at some point in his or her life attempts to alter him- or herself in a physical way, in order to conform more closely to the marketed â€Å"norm† of attractiveness and desirability. Television, magazines, and newspapers are filled with advertisements promoting self-loathing attitudes, while offering â€Å"miracle,† and body-altering â€Å"cures. The body that does not conform to a sexy, sleek stereotype becomes a thing to be hated, improved upon, and generally tortured into submission. Again, in the video we watched, media activist Jean Kilbourne concludes that, â€Å"Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight. † Ultimately, the unachievable presentation of the human body in the media leads to many outlets that can harm/distort the average human being’s perception of themselves.The changes a person must make in order to become what the media considers to be beautiful leads to many problems such as: disordered eating, including anorexia, bulimia, over-exercising, excessive dieting, and over-anxiety over food (just to name a few. ) While most of the population recovering from disordered eating is still predominately composed of women, the number of men with disordered and dangerous eating habits as well as distorted body images is reportedly on the rise.In addition to inevitable physical damage, intangible psychological harm results from body image problems to which the media contributes greatly and regularly. The perception that a single, narrow range of body types is acceptable and healthy for men and women is not only in error, but contributes to widespread social discontent. Instead of celebrating the diversity and beauty of the human form, the media stifles our desire to feel comfortable with ourselves. How to cite Media Influences, Papers

A review for the literature and roadmap - Myassignmenthelp.Com

Question: Discuss about the A review for the literature and roadmap. Answer: Introduction: I was very excited before staring the new course name Creating a New Venture. I had opted for the course mainly because I had felt that this course would help me to start a new project or venture all by myself in my own life. After joining the course, I have been feeling that this course is the right ne to make me prepared for venturing into new ideas and businesses. In the process of the course, I have come across the idea and approach of Business Model Canvas (BMC) for the first time of my life. The course has also been helping me in associating the learnt approach to start-ups. Starting a new venture right on, the field is a time consuming job but it significantly increases the chances of success and decreases the risk factors associated with it. my fellow students have been discussing on ways that will help them to understand the view points of the customers about the idea that is going to be launched before launching it on field. In the process of the course, I have understood t hat if a lean start-up is launched before the original venture then, it will give us a broad insight into the condition of the market, which will save our investment from being wasted. Understanding this, I have already started to work on the idea that I have as my new venture, i.e. Pet Shelter, by applying the lean start-up and I have been interviewing people of my targeted market. However, I have felt that language is one of the biggest barriers while communicating to different people. On the other hand, this helps me in gaining insight into my target market and also understands the relevance of my new venture in the Swedish context. I might not be able to secure the basic funding that I require but this will help me in working out my plan properly, which will be beneficial in the long run. Before entering into this course I was completely confused about how to understand the target market and make an in depth analysis of the same. I had no idea about the strategies of entering into a new market and make a hold there or on what basis should I judge my planned venture. Now, after entering this course, I have a clear idea about from where I should start my business and I have started to act accordingly. I enjoy while working on my own idea. In the process, I am able to check my assumptions of the target market and compare them with the actual responses given by the consumers. This procedure has made me understand that the demands vary with every context and culture. Business Model Canvas: Developing ones own ideas into a profitable business could be proven to be a complex job. During the period of my Bachelor studies, I had taken up a course called entrepreneurship, which had helped me to understand the concept of start-ups in a better way. However, it is the current course that I have undertaken has helped me to understand the concept of BMC. This has helped me to get hold of a new perspective of turning a new venture into a business because with the other aspects there are the requirements of a base fund and the response of the target market, where as BMC helps in turning the entire picture into a simple business model. One of our professors of the course is of the opinion that BMC works as a strategic tool that helps in turning ones ventures into business ideas that can be executed and implemented. The reason that BMC is becoming popular day by day is that it consists of nine building blocks. The centre point of these nine blocks is value proposition. The other components are customer relationships, key activities, customer segments, key partnership, key resources, channels, and cost structure and revenue streams. The most important aspect of BMC is its consisting of iteration as it makes the idea get repeated and properly tested according to the market needs. This helps the uncertainty associated with the idea lessened. By applying Business Model Canvas to my venture plan and idea of PET SHELTER, I was able to analyze all the aspects related to it and reconsider the factors associated with the idea. The mentioned nine building blocks of BMC helped me to work on my assumptions of the market before I started interviewing and surveying the market practically. The model helped me to get a clear picture of the customer demands and the necessary taxes to be considered. One of my professors further helped me in these fields and in this way my idea got more polished. Lean Startup: Lean start-up refers to the philosophy that gives more importance to experiments than developing explanations, inputs given by the clients rather than instinct and repetitive use of an idea over the conventional way of improvement of an idea. Before venturing in the market with a new idea, it is recommended to take help of the lean start-up as it significantly reduces the risk factors associated with the particular idea. As pointed out by Onyemah, Pasquera Ali (2013) the main reason behind the failures of the start-ups are the lack of connection between the market and the launching individual. Lean start-up makes the idea get tested and re-tested, which makes the ambiguity associated with it lessened and feasible to launch in the market. I have decided to apply lean start-up to my venture of PET SHELTER and compare my assumptions of the market with the original one. My professors had also advised that it always served better if one iterated ones ideas before bringing it to the market . Through the course, I have learnt that every idea, being different from each other requires different approaches and different amount of time to be spent on the iteration of the ideas. It is possible that if one spends too much time on iterating the ideas, the actual launch of the business will be delayed. Lean start-up mainly consists of three central values. Firstly, lean start-up focuses on compressing the multiply diverse idea into a narrowed down venture by using BMC. Secondly, it emphasizes on going on the field to understand the market better as by interviewing potential consumers of the going to be launched product. Thirdly, it helps in making certain adjustments in the ideas by cutting off elements, which are not necessary. The lean start-up strategy also helps companies in making quick renovations and changes as per the market demands. While working on my venture idea with the help of the lean start-up strategy I decided considering the per shelter providers of Vastrap and Nacka. As a result I have realised that there are competitors present in the market but i will be successful if I can provide proper care to the pets in a competitive and moderate price. Team of Entrepreneurs: In the process of the course we were given the option of doing team work or working in an individual manner. Given the fact that I have my own venturing idea I preferred to work as an individual. However, it had been stated by Lechler (2001) that most of the venturing initiatives were taken by a group of individuals i.e. by a team. According to Cooney (2005) the definition of an entrepreneurial team is two or more individuals who have a significant financial interest and participate actively in the development of the enterprise. I have learnt through the course that teams should consist of individuals who have financial share in the project, individuals with good leadership skills as well as individuals who are capable of doing strategic management. However, during the process of the course most of the venture ideas were new and so a New Venture Team was formed by us, that described the group of individuals that is chiefly responsible for the strategic decision making and ongoing ope rations of a new venture (Klotz et al.,2014). All the members of the NVT contribute actively towards the goals and missions of the team. One of our guest lecturers named Karin Hellerstedt gave us insight about the concepts of homogeneous and heterogeneous teams. In the process of the course I have understood the necessity of heterogeneous teams as it gives t work with individuals consisting different ideas and that helps in the betterment of the root venture idea. According to Burn (2014) for the growth of any given team, it is necessary to have diverse minded people as then only the ideas get nurtured in a proper way. Hence, after attending the lectures of my professors and forming the NVT, I have realized the benefits of working in a team as it provides me with more resources that I could have ever got hold of if I worked individually on my venture idea. Digital Entrepreneurship: The present era is an era of technology, especially of information technology. This has created a new avenue for digital entrepreneurship. During the last decade a number of start-ups have been started basing themselves on information technology. The field of digital entrepreneurship can be broadly divided into three segments 1) digital platforms, 2) digital artifacts and 3) digital infrastructure. I have learnt about these segments during the process of the course and I have understood how each of them work. Digital artifacts refer to the addition of new contents that add up to the value of the related product. Digital platforms are there to provide complimentary benefits and services. For example, Google Play Store serves as a digital platform that allows the users to get access to different applications. The third one, digital infrastructure consists of elements like social media, data analytics and cloud computing. During the course, I have understood that the digital entrepreneurs pay more attention to the satisfaction of the customer rather than just adding on more features to their services. Our professors had advised us that in case of digital entrepreneurship one must focus mainly on customer demands. I have planned that I will launch my venture idea in the digital market als after properly analysing the market responses. Intellectual property: The course has made me learn that being a student of entrepreneurship, my chief concern should be of protecting my new venture. An entrepreneur gives all his efforts into his ideas and works continuously on making them better. Hence, he is always prone to the risk of getting his ideas stolen or copied by his competitors of some other or of the same marketplace. Here in comes the concept of intellectual property that helps in protecting the idea. In the process of the course, I have learnt that the most important ask while developing a new venture is the protection of the potential idea of the venture from competitors. In the opinion of Burns (2014), intellectual property (IP) consists of four types of elements, which are, patent, registered design, copyright and trademark. Our guest lecturer Edward Humphreys had pointed out the benefits of having and using the IP. In the first place, intellectual property is taken as an asset, which holds market value and draw investors to invest mon ey in the venture idea. Secondly, having the IP helps the entrepreneur to spread his business in a global level. I have decided that when I will link my venture idea with practical business I will get it registered first, which will automatically give me the access to the trademark, the logo and the name of the brand, following the system of Sweden. I am yet to decide on incorporating the blend recipe at the initial stage. Ten lessons on Start-up: During the course of my classes, a serial entrepreneur named Chrille Peterson took our classes as a guest lecturer. He had started ten entrepreneurial start-ups and had come to share his experience and knowledge. One of the main points of his discussion was that in case of a number of entrepreneurs there remains a large gap between the process of thinking and ding. He pointed out that an entrepreneur should act in accordance with his thinking process. After getting familiar with the present course that I have undertaken, I have understood that it is very important for an entrepreneur to iterate his ideas and survey the market before launching the idea as otherwise; the risk factors may be proven to be disastrous. Later, Chrille Peterson also shared his experience of working in start-ups, which were out of his field of expertise. He explained it by saying that in case of start-ups what mainly matters is the love and passion for the venturing idea. He further pointed out that it was im portant to have a proper partner or a group for having a successful launching of a start-up. From my classes of the course I have realized that hard work is the main ingredient of a successful venture or start-up. I have understood that no matter how good an idea is, without hard work, no idea can be turned into a feasible business plan and launched in the market. I have decided that while linking my venture idea with my own business I will spend as much time as possible on doing market research and collecting the feedbacks from customers, so that I can properly launch my start-up. Marketing for the Entrepreneurs: Entrepreneurial marketing focuses on the values that customers consider noteworthy. This is in accordance with the BMC as well as lean start-ups as both of them focus on the customer needs. Before launching ones idea into the market the main part consists of making proper communication with the target customers. However, there are certain differences between entrepreneurial marketing and marketing in the traditional way. One of our guest lecturers, Joaquin, had mentioned that traditional marketing mainly follows the safer routes of marketing a product as by using rational policies only. However, he further opined that entrepreneurial ideas, being risky and innovative follow the marketing policies, which are flexible. New venture ideas follow the marketing strategies that focus on identifying the problems and change the plan accordingly. Moreover, Joaquin further pointed out that due to lack of cash in case of start-ups their marketing ideas are more innovative and less expensive. One of the most common strategies that the entrepreneurs follow is that relying on advertising by word of mouth. In the process of the course I have learnt about the case study of Drop Box, which showed that how the entrepreneur had made his venture idea viral by relying on advertising by words of mouth. Hence, entrepreneurial marketing can be defined as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders, and that is characterized by innovativeness, risk-taking, pro-activeness and may be performed without resources currently controlled (Kraus, Harms Fink, 2009). It can thus be said that entrepreneurial venture needs continuous nurturing of the idea as it requires continuous improvement for suiting customer needs. In accordance with that entrepreneurial marketing is also a flexible process, which consists of a high amount of uncertainty and understanding the customer needs with limited resources. The Courage to Fail: This course has helped me look at failure in an entirely new way. It has made me learn that with failure we actually learn something that helps us improve ourselves. Entrepreneurs are generally afraid of failures but they must not be, as it will only help them to understand the market and their business in a better way. While taking this course I have seen that often in case of entrepreneurial start-ups a number of major issues are not looked at carefully, like, problems within the founders and several other legal issues. The entrepreneur must keep in mind that his venture always consist certain amount of risk while at the beginning of the launching of the idea and thus he should be calculative and prepared to deal with the risk factors that might appear. One of our guest lecturers, Seekly, had pointed out that the entrepreneurs should divide their time so that they can give enough time to their venture idea and also manage their studies. According to Mantere and Aura (2013) there ar e a number of psychological ways to deal with failure. Firstly, the failed person should try to let his natural emotions deal with the grief that comes with the grief. Secondly the entrepreneur should not lose hope or give up and rather find different ideas to enhance his plan and proceed further. In this whole course, this is the most important lesson that I have learnt. This has helped me understand that failure always brings up new opportunities that could be worked on upon and enhance the venture idea. I have decided that I will not be afraid of experimenting with my venture idea and will face the failures courageously that will come on my way. From the lectures of my professors and from my own understanding of the course I have decided that failure actually helps in the process f learning and every entrepreneur should let go of their fears of failures and take the risks associated with the venturing idea. Challenges: Before taking up this course, I was of the opinion that starting ones own business was an easy task. However, my perspectives changed after enrolling to the course. Now I know that there are multiple factors to be considered before launching ones business into the market. I have realised that there are existing competitors in the market and it will not be easy for me to give them a competition as an entrepreneur as they have already been in the market for a long time now. However, using the NABC model could be fruitful for me, as it will help me understand the customer needs and work on the flaws of my plan. Challenges are also likely to be faced in terms of collecting the base money for starting the venture. I have decided that i will contact financial investors and try to make them understand the potential of my plan so that I can get monitory help from them. This course has taught me that adding pitch to my idea and relating it to the NABC (Need, Approach, Benefit and Competition) model will help me get money from the investors. Another challenge that might be faced by me is getting along with the team I will be working in. I will have to make sure that the diverse ideas of my team members are synchronized and they work in a harmonious way as, otherwise the team will be a failed team. During the course, I have realised that there will be number of challenges that I will face while working on my start up idea and launching it in the market. I will have to keep eyes on the growth and productivity of the team as well as search for investors and work on the basic idea as well. I will have to make a plan for dealing with the risk factors that are inevitable to any start-up and try to assess the risks beforehand as proposed by our guest lecturer Seekly. References: Burns, P. (2014). New Venture Creation: A Framework for Entrepreneurial Start-Ups. Palgrave Macmillan. Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72. Klotz, A. C., Hmieleski, K. M., Bradley, B. H., Busenitz, L. W. (2014). New venture teams: A review of the literature and roadmap for future research. Journal of Management, 40(1), 226-255. Kraus, S., Harms, R., Fink, M. (2009). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34. Lechler, T. (2001). Social interaction: A determinant of entrepreneurial team venture success. Small Business Economics, 16(4), 263-278. Matlay, H. (2004). E-entrepreneurship and small e-business development: towards a comparative research agenda. Journal of Small Business and Enterprise Development, 11(3), 408-414. Mantere, S., Aula, P., Schildt, H., Vaara, E. (2013). Narrative attributions of entrepreneurial failure. Journal of Business Venturing, 28(4), 459-473. Meltzer, S. L., Marks, M. S., McCormick, J. T. (2002). Intellectual property as a foundation for funding. Nature biotechnology, 20, BE47-BE50. Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055. Onyemah, V., Pesquera, M. R., Ali, A. (2013). What entrepreneurs get wrong. Harvard Business Review, 91(5), 74-79. Stokes, D. (2000). Entrepreneurial marketing: a conceptualisation from qualitative research. Qualitative market research: an international journal, 3(1), 47-54. Singh, S., Corner, P., Pavlovich, K. (2007). Coping with entrepreneurial failure. Journal of Management Organization, 13(4), 331-344. Trimi, S., Berbegal-Mirabent, J. (2012). Business model innovation in entrepreneurship. International Entrepreneurship and Management Journal, 8(4), 449-465. Zhao, F. (2007). Issues and challenges facing e-entrepreneurship and e-innovation. In 18th Annual Information Resources Management Association International Conference (pp. 945-948). IGI Global. Cooney, T. M. (2005). What is an entrepreneurial team?.

These other packet provides information free essay sample

Nmap done tells you how many IP addresses were scanned and how long it took 8. How many total IP hosts (not counting Cisco device interfaces) did Zenmap GUI (Nmap) find on the network? 5 IP host on the network 9. Based on your Nmap scan results and initial reconnaissance and probing, what next steps would you perform on the VSCL target machines? Use the file transfer buttons to download the Lab #1 LMAP scan. xml and Lab #1 topology fisheye chart. pdf Soft copy of the Zenmap GUI Intense Scan report in XML format . xml Topology fisheye bubble chart in PDF format Perform a Vulnerability Assessment Scan Using Nessus This lab demonstrates the first three steps in the hacking process that is typically performed when conducting ethical hacking or penetration testing. The first step in the hacking process is to perform an IP host discovery and port/services scan (Step 1 : Reconnaissance and Probing) on a targeted IP subnetwork using ZenMap GUI (Nmap) security scanning software. We will write a custom essay sample on These other packet provides information or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second step in the hacking process is to perform a vulnerability assessment scan (Step 2: Scanning) on the targeted IP subnetwork using [emailprotected] vulnerability assessment scanning software. Finally, the third step in the hacking process (Step 3: Enumeration) is to identify information pertinent to the vulnerabilities found to exploit the vulnerability. 1 . What is the application Zenmap GUI typically used for? Describe a scenario in which you would use this type of application. This application is used to perform an intense scan of all 36 test scripts using the profile selection or you can Just select a specific IP address using the Target selection. I would use this application to determine the vulnerability of my computer by completing an assessment scan of my ntire system. 2. Which application is used for Step 2 in the hacking process to perform a vulnerability assessment scan? Nmap-Zenmap GUI 3. What must you obtain before you begin the ethical hacking process or penetration test on a live production network, even before performing the reconnaissance step? Create a custom Security Policy 4. What is a CVE listing? Who hosts and who sponsors the CVE database listing website? CVE listing is standardized identifiers for common computer vulnerabilities and exposures. Cybersecurity and Communications at the U. S. Department of Homeland Security, the MITRE Corporation 5. Can Zenmap GUI detect which operating systems are present on IP servers and workstations? Which option includes that scan? Yes, service info: OS: Linux 6. If you have scanned a live host and detected that it is running Windows XP workstation OS, how would you use this information for performing a Nessus vulnerability assessment scan? I would know that would be able to perform this scan 7. Once a vulnerability is identified by Nessus, where can you check for more information regarding the identified vulnerability, exploits, and the risk mitigation solution? Ports/Protocols, 443/tcp, Plugin Name: Service Detection 8. What is the major difference between Zenmap GUI and Nessus? Nessus scans for vulnerabilitys and Zenmap GUI is used to map network host within an open port. 9. Why do you need to run both Zenmap GUI and Nessus to perform the first three steps of the hacking process? The Zenmap has already run an intense scan on the 254 IP address to map out the network which makes Nessus able to find the vulnerability located within the 254 IP address. Zenmap GUI scan report in soft copy with your notes on what you found Nessus vulnerability scan report in HTML soft copy

Online MBA Program at Cambellsville University Essays

Online MBA Program at Cambellsville University Essays Online MBA Program at Cambellsville University Essay Online MBA Program at Cambellsville University Essay According to the US News Cambellsville offers one of the best MBAs. The Cambellsville online MBA program is designed for those who wish to pursue higher education but have no time to attend college. Many people have jobs and in order to make a career they need to have an MBA diploma. However, in this economy, if you quit your job to pursue education you can end up unemployed for a very long time. That means that you can neither quit your job nor leave out the option to get higher education. So, people are caught in between and don’t know how to manage to go to college and keep their job. The solution to this problem came few years ago when online MBA programs were created. These MBAs are the perfect fit for working people. The online MBA program allows the students to do everything online without having to attend classes or go on campus. You can keep your job and when you finish the program you can ask for a promotion. People need time to spend with their families as well. Online MBA students can manage everything. They can go to work, and then spend time with their family and when they have free time they can study for the exams. The online MBA program offers all materials and study guides online. Every exam is well explained and often you get a chance to retake it if you fail. People from all around the world participate in the Cambellsville online MBA program. The tuition fees are far smaller than those for regular MBA programs. Even though the price of this program is lower the quality of education is on the same level as regular MBA. Those who wish to pursue an online MBA program at Cambellsville University but don’t have enough financial support can address the financial aid office for help. There are a lot of financial aid programs that can help with at least part of the cost of the program. If you are from a foreign country you can ask your government to help you pay. The Master in Business Administration is respected and recognized by employers. Having this online MBA degree will definitely get you to a higher job position or at least a higher paycheck. There are several MBA programs you can choose from. Choosing the right MBA is important in order to be able to go forward in your career field. Cambellsville University will help you do that by offering the best online MBA program.

Fossil Fuels versus Renewable Energy Essay Example | Topics and Well Written Essays - 250 words

Fossil Fuels versus Renewable Energy - Essay Example There are also alternatives to fossil fuels. One of the alternatives is wind energy. Wind energy is cheap, proficient, and pollution free (Natural Resources Defense Council, 2013). Wind energy is made from big windmills that are placed on hills to supply power to the households. The downside of windmills is that they kill millions of birds in a year (Fear, 2011). The other alternative is solar energy. Solar energy is used to power houses, cars, satellites, and buildings. The suns energy is captured and harnessed to provide heat for electricity. Solar power is free to harness. However, it is costly to buy and install panels (Llorens, 2011). Another source of energy is biomass and cellulosic ethanol. This energy is from crops remain, and fast growing trees. The uses of the products influence the environment. However, biomass that uses trees harms the environment. The other source of energy is hydropower. This uses water to spin turbines to make electricity. Although is cheap to make electricity, it is harmful to plants, fish, and other wildlife in and near rivers (Natural Resources Defense Council,

Methadone Essay Example | Topics and Well Written Essays - 1750 words

Methadone - Essay Example Synthesis of the methadone molecule from these precursors is also described. The manufacturing process yields a racemic mixture with the levo rotator form being more active pharmacologically. This synthetic drug primarily mimics morphine in its ability to act at the  µ opioid receptors however with the advantage of lacking addictive potential. Introduction Drugs used for therapy in human and animal medicine may have a biological origin or may be synthesized artificially. Whatever the source, all drugs have a particular chemical structure and modifications in the structure have been attempted historically to enhance their therapeutic effect or reduce their side effects. Thus the subject of chemistry is extremely relevant to drugs used for therapy. Methadone is a prime example of a synthetic painkiller or analgesic drug which was developed by German scientists in an endeavor to develop an alternative to morphine, which had potential for addiction. The human experience of pain brought forth a need to alleviate it by artificial means and looking for natural pain killers was the first endeavor of the prehistoric man. Opium was the first substance discovered by man around third century BC which had myriad effects on the body (Gutstein & Akil, 2001). Besides alleviating pain, opium became a substance of abuse due to its profound intoxicating and euphoric effects. The active substance, morphine was isolated from opium by Serturner, who named it after the Greek god of dreams, Morpheus (Gutstein & Akil, 2001). Discovery and isolation of other alkaloids followed and these drugs were the mainstay of pain therapy during medieval times and continue to be used so in various forms as different congeners exert different pharmacological actions. During early use of these drugs, their mechanism of action was not well understood but research and discovery yielded the information that specific endogenous receptors existed inside the body to which the opioids got bound and exerted their biological actions. The receptors discovered till date have been labeled as  µ, ?, ? and the latest N/OFQ receptors (Gutstein & Akil, 2001). The various congeners exert their pharmacological actions by binding with specific class of receptors. Methadone is a molecule which interacts with the  µ receptors and produces profound analgesic effect as good as that of morphine. The molecule was first discovered by German scientists in the 1930s in their endeavor to find an analgesic drug without the addictive potential of morphine (CESAR). It is therefore classified as a synthetic, narcotic analgesic which has also been employed as a treatment to wean addicts away from the use of heroin which is a drug of abuse. Methadone has a longer lasting  µ receptor agonist action as compared to morphine. The drug exists as an enantiomer and the l-methadone form is 8-50 times more potent as compared to the d-methadone racemate (Gutstein & Akil, 2001). Methadone is a white crystalline powd er which melts at 233-236oC and is soluble in water as well as organic solvents like methanol and chloroform (drugtext.org). However, it is insoluble in ether. Methadone is available as a hydrochloride salt in its chemical form and possesses 21 carbon, 27 hydrogen, and one each of nitrogen and oxygen atoms along with the hydrochloride in its molecular structure

Why I want to become a D Essay Example | Topics and Well Written Essays - 500 words

Why I want to become a D - Essay Example On the other side, I like professionalism in workplace environment. I know that a dental assistant must be ready to serve at dental clinics and offices related to the workplace environment of a dentist. Besides, I am aware of the fact that professionalism and flexible work schedule will help me to feel comfortable within this context. I know that Dental Assistant Program will help me to gain upward mobility within my profession/career. Dietz (2001) states that, â€Å"Dental assisting should be considered as a professional, specialized career, thus dental assistants must recognize the importance of their position as a valued member of a dental team delivering efficient and safe healthcare to patients† (p. xviii). One can see that qualification is essential for the success as a dental assistant. I consider the job of a dental assistant as the first step in my career and the selection to the Dental Assistant Program as the first step to achieve the same. To be specific, I know th at dental assisting is a demanding and promising career for me because I am deeply interested in serving the needy. Still, mere serving mentality cannot help an individual to stick on to his/her profession. To be specific, a dental assistant can have attractive salary, based on work schedule and working hours. Besides, acquisition of essential skills can help me to be an experienced and popular dental assistant in future years. At the same time, additional training within this profession can help me to accelerate my professional success by developing myself into a dental hygienist. I like to study new things and I know that my enthusiastic attitude can help me to learn new things and to be successful. I consider that taking care of the needy is an inbuilt quality and I possess the same. One can see that one’s attitude determines one’s success within professional life. To be specific,

The Important Pursuit Of Marine Conservation Environmental Sciences Essay

The Important Pursuit Of Marine Conservation Environmental Sciences Essay Oceans and seas cover 70% of the worlds surface and are of critical importance economically, environmentally and socially. As an island nation, the UK coasts around 7500 miles of coast line and a wealth of marine biodiversity. The marine environment around England is extremely rich and diverse. England has some of the finest marine wildlife in Europe. Englands seas contain amazing underwater landscapes and  over 10,000 species, including many of national and European importance. For example, England has more underwater chalk reefs than anywhere else in Europe. We have some surprising species such as sea fans, solitary corals, sea horses, sharks and dolphins as well as many types of fish and invertebrates. The seas around England contain an important part of our wildlife. Some 50% of the variety of our species is found in the sea, in an area that is three times the land area. The geology of the seabed around England is rich and varied, ranging from rocky granite reefs to mobile sandbanks. It is this variety of seabed type, coupled with the influence of colder Arctic and warmer Mediterranean waters around our shores, those results in the diverse range of marine species and habitats in our seas. In this project will focus on looking into: How climate change affect the potential production for fisheries resources, and how it will affect in the future compared to past and present scenarios, in the absence of utilization will estimate the added liability of these effects on national and regional economies in marine-dependent areas and on specific elements of marine system at different scales Future vulnerabilities of national economies (and globally) to determine the consequences of predicted marine scenarios, including affection of marine policies on all economic, environmental and social platforms Rationale Task 1: Explain why the topic you have chosen is frequently on the political agenda, stating why the issue is so controversial. The environment, as general topic, has been on the political agenda since the late 1960s. A human nature relationship connects to extraordinary diverse set of issues covered by environmental politics, which include marine conservation. The emergence of conservation and nature protection groups in the latter part of the nineteenth and the early twentieth countries, was the first signal of concern about environmental issues on political agenda, reflecting growing interest in the protection of wild life and natural resources. The marine environment is increasingly high up the policy and political agenda now and rightly so. The marine environment is so important on a political agenda because it is critical important part of our economic, environmental and social existence. It provides  a wide  variety of goods and services. Our seas supply us with many goods and services including: Climate regulation.  Our oceans regulate our climate by redistributing heat around the world.   Evaporation from the oceans forms the moisture that results in rain on land.   The plankton in their uppermost layers helps stimulate cloud formation due to the chemicals they naturally emit. This plays a crucial role in temperature regulation of our planet. Food sources.  The oceans provide food for hundreds of millions of people worldwide. Storing carbon.  Oceans act as the largest store of carbon on the planet, drawing carbon dioxide from the atmosphere and trapping it. Energy.  We obtain oil and gas from under the sea bed. Offshore wind farms also provide a source of renewable energy, and waves and tides provide a further potential resource. Building materials.  We use marine aggregates such as sand and gravels as building materials. Transport.  The marine environment also links us to the rest of the world. In 2007 24.8 million passengers took international journeys by ship and UK ports handled 582 million tonnes (Mt) of freight traffic. Recreation.  Our seas and coasts provide a place for a wide variety of leisure activities from sailing and scuba diving to swimming and surfing. In 2007, we took over 20 million trips to the seaside in England.   Because our seas are wide supplier in many different ways its important to take care of such a source. Thats why is so hot topic on political agenda to save it, as it isnt in the best its form at the moment and continues to come under pressure from man, as we increasingly make use of its goods and services it provides. (http://www.naturalengland.org.uk/ourwork/marine/default.aspx) Task 2: Examine selective aspects of UK Governments Environmental policy from 1970, and state how environmental policy impacts on say housing or transportation. Englands marine environment is not as well understood or protected as the terrestrial environment. It requires particular attention and focus to develop the evidence, protection, sustainable use, understanding and appreciation of our seascapes and marine biodiversity. Englands seas are protected and managed in a number of ways: Legislation and policy The marine environment is protected through a variety of national and international legislation and policies. Divided in two levels European and national. Site protection Site protection is afforded though a number of designations. Together these will form a network of  Marine Protected Areas  Ã‚  Special Areas of Conservation  (SACs) under the Habitats Directive,  Special Protection Areas  for birds (under the Birds Directive),  SSSIs  which occasionally cover sub-tidal areas and in future  Marine Conservation Zones  under the Marine Bill. Management of activities Activities in the marine environment are regulated by a licensing regime and within European marine sites by the Habitats Regulations. Natural England advises developers and regulators on the environmental impact of activities. The  Marine and Coastal Access Bill  will include provisions for establishing a system of marine planning, a new  Marine Protected Area  designation, and fisheries management, marine licensing and establishing a new marine management organisation. England Biodiversity Strategy Natural England leads on the marine workstream of the England Biodiversity Strategy, which is responsible for ensuring delivering the marine  Biodiversity Action Plans. Through Marine Programme, DEFRA is working to improve the state of the UKs marine environment and fisheries and achieve our vision for clean, healthy, safe, productive and biologically diverse oceans and seas. The UK has an important sea fish industry with one of the largest fishing fleets and fish processing industries in Europe. Freshwater fisheries is also a major leisure industry in our rural areas. In the UK, Defra is the lead department for fisheries and plays a major role in EU and international negotiations, as well as in managing and implementing fisheries policy. Fish stocks are national and international resources that have to be husbanded sustainably. If we lose them from over-fishing, they may take many years to regenerate. We also have to protect all marine species from sea pollution which could wreck their ecology. Figure 5 Flow chart of capture (wild) and farmed fisheries products from aquatic primary production. Numbers refer to 1997 data and are in megatons (million metric tons) of fish. Thicker lines refer to direct flows of aquatic primary production through capture fisheries and aquaculture to humans. Thin lines refer to indirect and minor flows. Red lines indicate negative feedbacks on the aquatic production base. (Modified from Naylor et al. 2000) Figure Ecological links between intensive fish and shrimp aquaculture and capture fisheries. Thick blue lines refer to main flows from aquatic production base through fisheries and aquaculture to human consumption of seafood. Thin blue lines refer to other inputs needed for production (e.g., agro feed, fish meal, seed stock, etc.). Hatched red lines indicate negative feedbacks. (Modified from Naylor et al. 2000) This approach removes doubts as to what exploitation regulations will be put into practice in coming decades, and focuses on the added impacts that climate change is likely to cause, and on the subsequent additional risks and vulnerabilities to human societies. Legislation restricts fishermen in what and where they can fish. The most significant legislation with respect to fisheries s the European Union Common Fisheries Policy (CFP) but legislation on fisheries matters comes from three sources: The EU The Department for Environment , Food and Rural Affairs (DEFRA), or Scottish Executive (SEERAD) in Scotland Sea Fisheries Committees for local legislation in England and Wales# There are around 280 ports, harbours and creeks around the UK where fish is landed, the major fishing ports in the UK in terms of value of fish landed are: Peterhead chiefly haddock, cod, monkfish, mackerel, nephrops, herring Lochinver blue ling, ling, nepherops Fraserburgh haddock, herring, mackerel, nephrops. Sources: Statistics of fish landings into ports in England, Wales and Northern Ireland by port 2001, Defra website. UK Seafood Industry Annual Statistics 2001, Sea fish. Scottish Fishery Harbour Background Study, Sea fish Policy and Economic Unit.

Gender Roles in Japanese Culture Essay -- Traditional Values, Societal

Gender roles are stereotypical labels placed on males and females within a specific culture. In addition, gender stereotypes for males and females are products of cultural aspects rather than their physical differences (Kincaid, 2013). As time inevitably progresses through history, a coherent pattern can be identified in regards to changes in gender stereotypes. These changes in gender roles are directly correlated with the alterations in societal advancement. The changes in societal and cultural development over the course of history can be thoroughly recognized in specifically Japanese culture. Although gender roles in Japanese culture deviates from western norms, perpetual emphasis is placed in adopting desirable characteristics for men and women in media and society (Kincaid, 2013). Contrarily, professional studies, conducted by Yoko Sugihara and Emiko Katsurada, indicate that gender role differences in contemporary society are diminishing as time progresses (Yoko and Katsurada, 2002). In the primordial times of the Heian period, Japan procured and practiced matrilineal systems within their isolated society for over 2,000 years. During the Heian period, situated in 12th century A.D., women were given the privileged of inheriting, managing, and retaining property of their own (Kumar, 2011). It was not until Japanese culture adopted the Confucian ideas of China that the society began to integrate a patriarchal system. Confucian ideals had a prominently drastic impact and influence in Japanese society. The Confucian ethical system stressed the utopian idea of a society in which a hierarchal structure is maintained. The hierarchal structure’s foundation is based upon the subservient and submissive idea of subordinates’ obedi... ...ime in 1997 (Yoko and Katsurada, 2002). Works Cited 1. Sugihara, Yoko, and Emiko Katsurada. "Gender Role Development in Japanese Culture: Diminishing Gender Role Differences in a Contemporary Society." Sex Roles 47.9/10 (2002): 443-452. Academic Search Complete. Web. 16 Dec. 2013. 2. Kincaid, Chris. "A Look at Gender Expectations in Japanese Society." JapanPowered. JapanPowered, 7 July 2013. Web. 16 Dec. 2013. 3. Kumar, V. "Japanese Views on Gender Roles." Vkumar.ExpertsColumn.Com. ExpertsColumn, 26 June 2011. Web. 16 Dec. 2013. 4. Kephart, Jesse. "Gender Roles in Japanese Society." Japan: A Unique Country. Weebly, 2 June 2013. Web. 16 Dec. 2013. 5. Kanagy, Ruthy. "Gender Roles in Japan." Moon Travel Guides. Avalon Travel, 4 Aug. 2013. Web. 17 Dec. 2013. 6. News, S. "Japan's Gender Roles." Teacher Bien. FourHalf Inc, 12 July 2012. Web. 17 Dec. 2013 Gender Roles in Japanese Culture Essay -- Traditional Values, Societal Gender roles are stereotypical labels placed on males and females within a specific culture. In addition, gender stereotypes for males and females are products of cultural aspects rather than their physical differences (Kincaid, 2013). As time inevitably progresses through history, a coherent pattern can be identified in regards to changes in gender stereotypes. These changes in gender roles are directly correlated with the alterations in societal advancement. The changes in societal and cultural development over the course of history can be thoroughly recognized in specifically Japanese culture. Although gender roles in Japanese culture deviates from western norms, perpetual emphasis is placed in adopting desirable characteristics for men and women in media and society (Kincaid, 2013). Contrarily, professional studies, conducted by Yoko Sugihara and Emiko Katsurada, indicate that gender role differences in contemporary society are diminishing as time progresses (Yoko and Katsurada, 2002). In the primordial times of the Heian period, Japan procured and practiced matrilineal systems within their isolated society for over 2,000 years. During the Heian period, situated in 12th century A.D., women were given the privileged of inheriting, managing, and retaining property of their own (Kumar, 2011). It was not until Japanese culture adopted the Confucian ideas of China that the society began to integrate a patriarchal system. Confucian ideals had a prominently drastic impact and influence in Japanese society. The Confucian ethical system stressed the utopian idea of a society in which a hierarchal structure is maintained. The hierarchal structure’s foundation is based upon the subservient and submissive idea of subordinates’ obedi... ...ime in 1997 (Yoko and Katsurada, 2002). Works Cited 1. Sugihara, Yoko, and Emiko Katsurada. "Gender Role Development in Japanese Culture: Diminishing Gender Role Differences in a Contemporary Society." Sex Roles 47.9/10 (2002): 443-452. Academic Search Complete. Web. 16 Dec. 2013. 2. Kincaid, Chris. "A Look at Gender Expectations in Japanese Society." JapanPowered. JapanPowered, 7 July 2013. Web. 16 Dec. 2013. 3. Kumar, V. "Japanese Views on Gender Roles." Vkumar.ExpertsColumn.Com. ExpertsColumn, 26 June 2011. Web. 16 Dec. 2013. 4. Kephart, Jesse. "Gender Roles in Japanese Society." Japan: A Unique Country. Weebly, 2 June 2013. Web. 16 Dec. 2013. 5. Kanagy, Ruthy. "Gender Roles in Japan." Moon Travel Guides. Avalon Travel, 4 Aug. 2013. Web. 17 Dec. 2013. 6. News, S. "Japan's Gender Roles." Teacher Bien. FourHalf Inc, 12 July 2012. Web. 17 Dec. 2013