Rhetorical Analysis Of Nike s Advertising - 1079 Words

Student’s Name Professor’s Name Course Date Rhetorical Analysis-Nike Advertising Introduction Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. Advertising is intended to entice the viewers through logic, credibility, and emotions. The Nike Company advertisement, for instance, uses the ‘Weave your way to immortal’. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its†¦show more content†¦The player comes from a footballing country Brazil and played for great football clubs. The player incredibly helps in advertising the game of soccer. Instead of picking on an average or unknown player, the company chose a popular and liked character. Robinho commands respect and admired by many aroun d the world. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its products everywhere and do everything right to reach the customers. The company, using ethos and popular warrants in their campaigns thus sells more products. The determination on the face suggests and one can feel the passion, love Robinho has for the sport. The photo portrays the pathos and emotions. Professional sportsmen are always serious with their career and therefore show dedicates much practice time to improve their skills. Dedication and loyalty are vital requirements to grow the best individual athlete can be. Proper preparations play an important role in all games and sports. Emotions appeal to the audience who would want to emulate great athletes like Robinho. The audience feels and gains the optimism that they can achieve success such as Robinho. The slogan ‘Weave Your Way to Immortal’ appeal emotions of the audience within the advertising campaigns. The pathos is perhaps the strongest elements of the pitch at Nike sales. The company gained ethos and support from professional athletes areShow MoreRelatedStudent Athlete And The National Collegiate Athletic Association Essay2749 Words   |  11 Pageseducators, and NCAA officials is crucial. Throughout the work, he references his studies and research as a professor of sports history at Pennsylvania State University and explains how this controversy relates to past struggles, like the fight for women s rights, the emancipation of slaves, and today’s battle for universal health-care coverage. 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