Rhetorical Analysis Of Nike s Advertising - 1079 Words

Student’s Name Professor’s Name Course Date Rhetorical Analysis-Nike Advertising Introduction Advertisements have hidden messages, saying and signs that help in attracting the attention of the viewer. The advertisements have different elements that appeal to audience thus promote a stronger message. The ideas of ethos, pathos, and logos help in drawing interest from viewers and make them elicit some feeling about the product advertised. Advertising is intended to entice the viewers through logic, credibility, and emotions. The Nike Company advertisement, for instance, uses the ‘Weave your way to immortal’. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its†¦show more content†¦The player comes from a footballing country Brazil and played for great football clubs. The player incredibly helps in advertising the game of soccer. Instead of picking on an average or unknown player, the company chose a popular and liked character. Robinho commands respect and admired by many aroun d the world. The advertisement slogan proved to effectively sell Nike products and gain strong support from the audience. The company avails its products everywhere and do everything right to reach the customers. The company, using ethos and popular warrants in their campaigns thus sells more products. The determination on the face suggests and one can feel the passion, love Robinho has for the sport. The photo portrays the pathos and emotions. Professional sportsmen are always serious with their career and therefore show dedicates much practice time to improve their skills. Dedication and loyalty are vital requirements to grow the best individual athlete can be. Proper preparations play an important role in all games and sports. Emotions appeal to the audience who would want to emulate great athletes like Robinho. The audience feels and gains the optimism that they can achieve success such as Robinho. The slogan ‘Weave Your Way to Immortal’ appeal emotions of the audience within the advertising campaigns. The pathos is perhaps the strongest elements of the pitch at Nike sales. The company gained ethos and support from professional athletes areShow MoreRelatedStudent Athlete And The National Collegiate Athletic Association Essay2749 Words   |  11 Pageseducators, and NCAA officials is crucial. Throughout the work, he references his studies and research as a professor of sports history at Pennsylvania State University and explains how this controversy relates to past struggles, like the fight for women s rights, the emancipation of slaves, and today’s battle for universal health-care coverage. One of his theses, â€Å"Athletics also have provided ample cause for reformers to try to bring college sports into a role complementary to the academic goals of higherRead MoreResearch on Persuasive Techniques Used in Advertising Industry12297 Words   |  50 Pagesde partments evolved into schools or colleges of mass communication or journalism and mass communication, as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in mass communication or mass communication research. The latter is often the title given to doctoral studies in such schools, whether the focus of the students research is journalism practice, history, law or: mediaRead MoreReed Supermarket Case32354 Words   |  130 Pagesa cult icon 2.3 Video case study: TOMS Shoes Questions for discussion References viii CONTENTS 3 Internationalization theories Learning objectives 3.1 Introduction 3.2 The Uppsala internationalization model 3.3 The transaction cost analysis model 3.4 The network model 3.5 Internationalization of SMEs 3.6 Born globals 3.7 Internationalization of services 3.8 Summary Case studies 3.1 Cryos: they keep the stork busy around the world 3.2 Classic Media: internationalization of Postman PatRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from theRead MoreDeveloping Management Skills404131 Words   |  1617 Pa gesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate

World War II, Big Business, And No Morals - 1445 Words

World War II, Big Business, and No Morals â€Å"We know that enduring peace cannot be bought at the cost of other people s freedom.† a famous quote spoken by President Franklin D. Roosevelt, concerning World War II. He was alluding to the many dirty, unmoral, and straight forth nasty business tactics and arrangements that were made and practiced during WWII by large multi-national businesses. While the world watched Hitler’s military blitzkrieg assault scheme and Japan’s surprise kamikaze bombing of Pearl Harbor voguish in mad fear, some big businesses smiled as they envisioned the chances for increasing profits rather than the potential death toll of the pending war. Businesses are created for profits, not for politics or to have morals†¦show more content†¦IG Farben was a cartel of companies, including the pharmaceutical company Bayer which is known for inviting aspirin. Neither IG Farben nor Bayer ever acknowledged or accredit the inventor of Aspirin, Felix Hoffmann, due to the companyâ⠂¬â„¢s alignment with the Nazi party and Felix being of Jewish decent. IG Farben was the single largest donor to the Nazi party and Hitler, and once the Nazi war machine started amplifying its power and quest for domination, the chemical and pharmaceutical company IG Farben followed suit by using its Nazi concentration camps for cheap slave labor and involuntary test subjects for new and unknown vaccines and drugs. Bayer and IG Farben conducted countless awful experiments which one Auschwitz document stats Bayer purchased 150 female prisoners for experimental purposes. Of the said 150 females purchased, it was listed all 150 had died from the experiments and that the Nazi party was informed to ready another shipment of slaves/test persons. (Douglas 2003) IG Farben not only benefited from slave labor but also systematically looted the chemical industries of Europe as well. In May 2016, Forbes reported that Bayer’s is valued at over 102 billion dollars which isn’t har d to believe considering their business morals. Coke Cola’s hilltop song, â€Å"I would like to buy the world a Coke†, is the nature of marketing and business culture that most people believe led to Coke Cola becoming famousShow MoreRelatedThe American Way Of War Essay1369 Words   |  6 PagesAmerican way of war informs how scholars, policymakers, and strategists understand how Americans fight. A way of war—defined as a society’s cultural preferences for waging war—is not static. Change can occur as a result of important cultural events, often in the form of traumatic experiences or major social transformations. A way of war is therefore the malleable product of culturally significant past experiences. 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The war resulted in significant benefits in technology particularly in the weaponry and other battlefield activities and laid the foundation that allowed post-war social transformation including the end of European colonialism, the civilian rights crusades in the United States, and the modern feminist rights movement, as well as the space exploration programs. The major players in the war were the Axis nationsRead MoreWhat is War? Essay1735 Words   |  7 Pages WORLD WAR 2 What is war? Webster’s Encyclopedia Dictionary describes it as: â€Å"an armed clash between nations or factions in the same nation.† That’s how a dictionary describes it, but in fact, it is something much worse. War is the epitome of what is wrong with human nature. War is devastating. Perhaps no other war was as devastating as World War II. 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This class was also known as theRead MoreTelevision Role in Preserving American Values During the Cold War1715 Words   |  7 Pages- Television Role In Preserving American Values During The Cold War After World War II, technology was advancing and converting from military orientation to more consumer based companies. One of the new technology devices that were introduced to American consumers was television. American television in the 1940’s and 1950’s became a link marvel between Americans, podcasting news, shows, and movies. American television during the 1940’s and the 1950’s played a major rule

Media Influences Free Essays

When we as individuals have the desire to learn more about current events and the condition of the world it is only natural that we turn our focus towards the mediums that broadcast the information in which we are seeking. These information sources can be televisions, newspapers, magazines, and/or the most recent technological phenomenon, known as the internet. As of late, devices such as the television have been proven to be much more than just an amusement for many Americans. We will write a custom essay sample on Media Influences or any similar topic only for you Order Now With awareness of the power that television possesses, it has arguably become a given that the content broadcasted through a television also possesses great influence. The media is becoming an ever more powerful force in shaping the world’s perception of itself. An individual’s struggle to develop, and maintain a unique identity and self-understanding apart from media’s influence is steadily becoming increasingly difficult for the youths of today. When the people of the world absorb the many manifestations of the media they believe they are simply viewing reality, but in actuality, the media often proves itself it to be the sole instigator of stereotypes, as well as the creator of adverse social problems that often plague our society. Personally, I believe in order to eliminate the stereotypes that the media generates the public must have a heightened awareness of both the existence of as well as the potential damage caused by these unrealistic and/or stereotypical images and messages we are bombarded with daily.Unfortunately, and just as it was discussed in the ‘Killing Us Softly’ video, these detrimental messages are difficult to fight and to even identify effectively because of the ways in which they are â€Å"wholesomely† or â€Å"harmlessly† presented via advertising. Overwhelming amounts of time and money are devoted to raising a small, specially selected portion of the population as models of physical perfection – and ‘Killing Us Softly’ creator Jean Kilbourne exclaims, â€Å"These body types practically do not exist! For the most part, the types of people we see in the media are television and movie celebrities, fashion models, and sports figures. It is one thing to be acknowledged for one’s achievements, but the issue lies in that the glamorous ways in which these occupations are portrayed by the media are seemingly impossible to separate from the physical appearance of the people who hold them.The glamour that surrounds the media presentation of the lives and careers of these individuals extends, not surprisingly, to the clothes that they wear and the way that they look. One example solidifying this would be the fact that many celebrities, like Jennifer Lopez and Paris Hilton, create their own clothing and perfume merchandise lines, and both are prospering due to the constant bombardment of self improvement that television urges teenagers t o make. In fact, so much attention is given to celebrity appearances that entire television programs are devoted to little else but visual exploitation of celebrity clothing, and their tangible products of their latest fad workouts – so we too, as common folk can also aspire to be the dangerously skinny, 6’2’’, 97 pound beauty with the flawless skin and natural stage presence†¦achieving such characteristics is no sweat, right?The media presentation of the celebrity body has a single unifying image, regardless of the specific job title of a given celebrity. It can be argued that, because the media portrays celebrities’ bodies as attractive, desirable, and â€Å"good,† they become national symbols of these characteristics. On the contrary, bodies that do not meet this lofty goal frequently are, consciously or unconsciously, regarded as â€Å"bad† or ugly. Consider the ‘successfully’ popular advertising campaign used by Subway, the national fast food sandwich chain. Jared,† the â€Å"star† of the recent number of television commercials, supposedly lost hundreds of pounds while on a diet consisting mainly of the chain’s sandwiches. Jared’s â€Å"before† pictures show him considerably larger than his current size, but they also show him alone, with no friends or family. In stark contrast, however, his â€Å"after† action shots consistently show him not only thinner, but also constantly in the presence of a beautiful woman. Although this is not always the case,) the advertising message here is clear and simple: being fat/not part of the 1% of the population that most models’ bodies fall into is considered to be the equivalent and/or predictor of one’s life being bad, ugly, unhappy and lonely; while being thin/having no source of natural body fat leaves one happy and with attractive partner. Through these commercials, Jared has assumed celebrity status, solely on the basis that his body has changed to approximate more closely to the current standard of what the media considers to be attractive.In truth, there is a huge difference between the male and female body types glorified in the media and those of the public at large. For women, â€Å"desirable† physical characteristics (as they are portrayed in the media) include being thin, long-legged, slim-hipped, and large-breasted. In addition, the media-portrayed â€Å"desirable† physical characteristics for men include being mus cular and possessing a full head of hair. While this has been the normal projection of a â€Å"desirable† man for decades, in some cases this desirable form has also been altered to an extreme (much like the unrealistic physical expectations of women. Just like the counterpart Barbie dolls, G. I Joe has evolved into a highly influential and popular action figure that displays levels of muscularity far exceeding the outer limits of actual human attainment. Thus, the unrealistic evolution of both Barbie and G. I Joe may seem insignificant, but in truth it reflects an ever changing and demanding projection of the human body that has been fabricated by none other than, the mass media.In the gap between what is absolutely beautiful in the eyes of the media and the physical reality of the popular majority, it seems as though nearly everyone, at some point in his or her life attempts to alter him- or herself in a physical way, in order to conform more closely to the marketed â€Å"norm† of attractiveness and desirability. Television, magazines, and newspapers are filled with advertisements promoting self-loathing attitudes, while offering â€Å"miracle,† and body-altering â€Å"cures. The body that does not conform to a sexy, sleek stereotype becomes a thing to be hated, improved upon, and generally tortured into submission. Again, in the video we watched, media activist Jean Kilbourne concludes that, â€Å"Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight. † Ultimately, the unachievable presentation of the human body in the media leads to many outlets that can harm/distort the average human being’s perception of themselves.The changes a person must make in order to become what the media considers to be beautiful leads to many problems such as: disordered eating, including anorexia, bulimia, over-exercising, excessive dieting, and over-anxiety over food (just to name a few. ) While most of the population recovering from disordered eating is still predominately composed of women, the number of men with disordered and dangerous eating habits as well as distorted body images is reportedly on the rise.In addition to inevitable physical damage, intangible psychological harm results from body image problems to which the media contributes greatly and regularly. The perception that a single, narrow range of body types is acceptable and healthy for men and women is not only in error, but contributes to widespread social discontent. Instead of celebrating the diversity and beauty of the human form, the media stifles our desire to feel comfortable with ourselves. How to cite Media Influences, Papers

A review for the literature and roadmap - Myassignmenthelp.Com

Question: Discuss about the A review for the literature and roadmap. Answer: Introduction: I was very excited before staring the new course name Creating a New Venture. I had opted for the course mainly because I had felt that this course would help me to start a new project or venture all by myself in my own life. After joining the course, I have been feeling that this course is the right ne to make me prepared for venturing into new ideas and businesses. In the process of the course, I have come across the idea and approach of Business Model Canvas (BMC) for the first time of my life. The course has also been helping me in associating the learnt approach to start-ups. Starting a new venture right on, the field is a time consuming job but it significantly increases the chances of success and decreases the risk factors associated with it. my fellow students have been discussing on ways that will help them to understand the view points of the customers about the idea that is going to be launched before launching it on field. In the process of the course, I have understood t hat if a lean start-up is launched before the original venture then, it will give us a broad insight into the condition of the market, which will save our investment from being wasted. Understanding this, I have already started to work on the idea that I have as my new venture, i.e. Pet Shelter, by applying the lean start-up and I have been interviewing people of my targeted market. However, I have felt that language is one of the biggest barriers while communicating to different people. On the other hand, this helps me in gaining insight into my target market and also understands the relevance of my new venture in the Swedish context. I might not be able to secure the basic funding that I require but this will help me in working out my plan properly, which will be beneficial in the long run. Before entering into this course I was completely confused about how to understand the target market and make an in depth analysis of the same. I had no idea about the strategies of entering into a new market and make a hold there or on what basis should I judge my planned venture. Now, after entering this course, I have a clear idea about from where I should start my business and I have started to act accordingly. I enjoy while working on my own idea. In the process, I am able to check my assumptions of the target market and compare them with the actual responses given by the consumers. This procedure has made me understand that the demands vary with every context and culture. Business Model Canvas: Developing ones own ideas into a profitable business could be proven to be a complex job. During the period of my Bachelor studies, I had taken up a course called entrepreneurship, which had helped me to understand the concept of start-ups in a better way. However, it is the current course that I have undertaken has helped me to understand the concept of BMC. This has helped me to get hold of a new perspective of turning a new venture into a business because with the other aspects there are the requirements of a base fund and the response of the target market, where as BMC helps in turning the entire picture into a simple business model. One of our professors of the course is of the opinion that BMC works as a strategic tool that helps in turning ones ventures into business ideas that can be executed and implemented. The reason that BMC is becoming popular day by day is that it consists of nine building blocks. The centre point of these nine blocks is value proposition. The other components are customer relationships, key activities, customer segments, key partnership, key resources, channels, and cost structure and revenue streams. The most important aspect of BMC is its consisting of iteration as it makes the idea get repeated and properly tested according to the market needs. This helps the uncertainty associated with the idea lessened. By applying Business Model Canvas to my venture plan and idea of PET SHELTER, I was able to analyze all the aspects related to it and reconsider the factors associated with the idea. The mentioned nine building blocks of BMC helped me to work on my assumptions of the market before I started interviewing and surveying the market practically. The model helped me to get a clear picture of the customer demands and the necessary taxes to be considered. One of my professors further helped me in these fields and in this way my idea got more polished. Lean Startup: Lean start-up refers to the philosophy that gives more importance to experiments than developing explanations, inputs given by the clients rather than instinct and repetitive use of an idea over the conventional way of improvement of an idea. Before venturing in the market with a new idea, it is recommended to take help of the lean start-up as it significantly reduces the risk factors associated with the particular idea. As pointed out by Onyemah, Pasquera Ali (2013) the main reason behind the failures of the start-ups are the lack of connection between the market and the launching individual. Lean start-up makes the idea get tested and re-tested, which makes the ambiguity associated with it lessened and feasible to launch in the market. I have decided to apply lean start-up to my venture of PET SHELTER and compare my assumptions of the market with the original one. My professors had also advised that it always served better if one iterated ones ideas before bringing it to the market . Through the course, I have learnt that every idea, being different from each other requires different approaches and different amount of time to be spent on the iteration of the ideas. It is possible that if one spends too much time on iterating the ideas, the actual launch of the business will be delayed. Lean start-up mainly consists of three central values. Firstly, lean start-up focuses on compressing the multiply diverse idea into a narrowed down venture by using BMC. Secondly, it emphasizes on going on the field to understand the market better as by interviewing potential consumers of the going to be launched product. Thirdly, it helps in making certain adjustments in the ideas by cutting off elements, which are not necessary. The lean start-up strategy also helps companies in making quick renovations and changes as per the market demands. While working on my venture idea with the help of the lean start-up strategy I decided considering the per shelter providers of Vastrap and Nacka. As a result I have realised that there are competitors present in the market but i will be successful if I can provide proper care to the pets in a competitive and moderate price. Team of Entrepreneurs: In the process of the course we were given the option of doing team work or working in an individual manner. Given the fact that I have my own venturing idea I preferred to work as an individual. However, it had been stated by Lechler (2001) that most of the venturing initiatives were taken by a group of individuals i.e. by a team. According to Cooney (2005) the definition of an entrepreneurial team is two or more individuals who have a significant financial interest and participate actively in the development of the enterprise. I have learnt through the course that teams should consist of individuals who have financial share in the project, individuals with good leadership skills as well as individuals who are capable of doing strategic management. However, during the process of the course most of the venture ideas were new and so a New Venture Team was formed by us, that described the group of individuals that is chiefly responsible for the strategic decision making and ongoing ope rations of a new venture (Klotz et al.,2014). All the members of the NVT contribute actively towards the goals and missions of the team. One of our guest lecturers named Karin Hellerstedt gave us insight about the concepts of homogeneous and heterogeneous teams. In the process of the course I have understood the necessity of heterogeneous teams as it gives t work with individuals consisting different ideas and that helps in the betterment of the root venture idea. According to Burn (2014) for the growth of any given team, it is necessary to have diverse minded people as then only the ideas get nurtured in a proper way. Hence, after attending the lectures of my professors and forming the NVT, I have realized the benefits of working in a team as it provides me with more resources that I could have ever got hold of if I worked individually on my venture idea. Digital Entrepreneurship: The present era is an era of technology, especially of information technology. This has created a new avenue for digital entrepreneurship. During the last decade a number of start-ups have been started basing themselves on information technology. The field of digital entrepreneurship can be broadly divided into three segments 1) digital platforms, 2) digital artifacts and 3) digital infrastructure. I have learnt about these segments during the process of the course and I have understood how each of them work. Digital artifacts refer to the addition of new contents that add up to the value of the related product. Digital platforms are there to provide complimentary benefits and services. For example, Google Play Store serves as a digital platform that allows the users to get access to different applications. The third one, digital infrastructure consists of elements like social media, data analytics and cloud computing. During the course, I have understood that the digital entrepreneurs pay more attention to the satisfaction of the customer rather than just adding on more features to their services. Our professors had advised us that in case of digital entrepreneurship one must focus mainly on customer demands. I have planned that I will launch my venture idea in the digital market als after properly analysing the market responses. Intellectual property: The course has made me learn that being a student of entrepreneurship, my chief concern should be of protecting my new venture. An entrepreneur gives all his efforts into his ideas and works continuously on making them better. Hence, he is always prone to the risk of getting his ideas stolen or copied by his competitors of some other or of the same marketplace. Here in comes the concept of intellectual property that helps in protecting the idea. In the process of the course, I have learnt that the most important ask while developing a new venture is the protection of the potential idea of the venture from competitors. In the opinion of Burns (2014), intellectual property (IP) consists of four types of elements, which are, patent, registered design, copyright and trademark. Our guest lecturer Edward Humphreys had pointed out the benefits of having and using the IP. In the first place, intellectual property is taken as an asset, which holds market value and draw investors to invest mon ey in the venture idea. Secondly, having the IP helps the entrepreneur to spread his business in a global level. I have decided that when I will link my venture idea with practical business I will get it registered first, which will automatically give me the access to the trademark, the logo and the name of the brand, following the system of Sweden. I am yet to decide on incorporating the blend recipe at the initial stage. Ten lessons on Start-up: During the course of my classes, a serial entrepreneur named Chrille Peterson took our classes as a guest lecturer. He had started ten entrepreneurial start-ups and had come to share his experience and knowledge. One of the main points of his discussion was that in case of a number of entrepreneurs there remains a large gap between the process of thinking and ding. He pointed out that an entrepreneur should act in accordance with his thinking process. After getting familiar with the present course that I have undertaken, I have understood that it is very important for an entrepreneur to iterate his ideas and survey the market before launching the idea as otherwise; the risk factors may be proven to be disastrous. Later, Chrille Peterson also shared his experience of working in start-ups, which were out of his field of expertise. He explained it by saying that in case of start-ups what mainly matters is the love and passion for the venturing idea. He further pointed out that it was im portant to have a proper partner or a group for having a successful launching of a start-up. From my classes of the course I have realized that hard work is the main ingredient of a successful venture or start-up. I have understood that no matter how good an idea is, without hard work, no idea can be turned into a feasible business plan and launched in the market. I have decided that while linking my venture idea with my own business I will spend as much time as possible on doing market research and collecting the feedbacks from customers, so that I can properly launch my start-up. Marketing for the Entrepreneurs: Entrepreneurial marketing focuses on the values that customers consider noteworthy. This is in accordance with the BMC as well as lean start-ups as both of them focus on the customer needs. Before launching ones idea into the market the main part consists of making proper communication with the target customers. However, there are certain differences between entrepreneurial marketing and marketing in the traditional way. One of our guest lecturers, Joaquin, had mentioned that traditional marketing mainly follows the safer routes of marketing a product as by using rational policies only. However, he further opined that entrepreneurial ideas, being risky and innovative follow the marketing policies, which are flexible. New venture ideas follow the marketing strategies that focus on identifying the problems and change the plan accordingly. Moreover, Joaquin further pointed out that due to lack of cash in case of start-ups their marketing ideas are more innovative and less expensive. One of the most common strategies that the entrepreneurs follow is that relying on advertising by word of mouth. In the process of the course I have learnt about the case study of Drop Box, which showed that how the entrepreneur had made his venture idea viral by relying on advertising by words of mouth. Hence, entrepreneurial marketing can be defined as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders, and that is characterized by innovativeness, risk-taking, pro-activeness and may be performed without resources currently controlled (Kraus, Harms Fink, 2009). It can thus be said that entrepreneurial venture needs continuous nurturing of the idea as it requires continuous improvement for suiting customer needs. In accordance with that entrepreneurial marketing is also a flexible process, which consists of a high amount of uncertainty and understanding the customer needs with limited resources. The Courage to Fail: This course has helped me look at failure in an entirely new way. It has made me learn that with failure we actually learn something that helps us improve ourselves. Entrepreneurs are generally afraid of failures but they must not be, as it will only help them to understand the market and their business in a better way. While taking this course I have seen that often in case of entrepreneurial start-ups a number of major issues are not looked at carefully, like, problems within the founders and several other legal issues. The entrepreneur must keep in mind that his venture always consist certain amount of risk while at the beginning of the launching of the idea and thus he should be calculative and prepared to deal with the risk factors that might appear. One of our guest lecturers, Seekly, had pointed out that the entrepreneurs should divide their time so that they can give enough time to their venture idea and also manage their studies. According to Mantere and Aura (2013) there ar e a number of psychological ways to deal with failure. Firstly, the failed person should try to let his natural emotions deal with the grief that comes with the grief. Secondly the entrepreneur should not lose hope or give up and rather find different ideas to enhance his plan and proceed further. In this whole course, this is the most important lesson that I have learnt. This has helped me understand that failure always brings up new opportunities that could be worked on upon and enhance the venture idea. I have decided that I will not be afraid of experimenting with my venture idea and will face the failures courageously that will come on my way. From the lectures of my professors and from my own understanding of the course I have decided that failure actually helps in the process f learning and every entrepreneur should let go of their fears of failures and take the risks associated with the venturing idea. Challenges: Before taking up this course, I was of the opinion that starting ones own business was an easy task. However, my perspectives changed after enrolling to the course. Now I know that there are multiple factors to be considered before launching ones business into the market. I have realised that there are existing competitors in the market and it will not be easy for me to give them a competition as an entrepreneur as they have already been in the market for a long time now. However, using the NABC model could be fruitful for me, as it will help me understand the customer needs and work on the flaws of my plan. Challenges are also likely to be faced in terms of collecting the base money for starting the venture. I have decided that i will contact financial investors and try to make them understand the potential of my plan so that I can get monitory help from them. This course has taught me that adding pitch to my idea and relating it to the NABC (Need, Approach, Benefit and Competition) model will help me get money from the investors. Another challenge that might be faced by me is getting along with the team I will be working in. I will have to make sure that the diverse ideas of my team members are synchronized and they work in a harmonious way as, otherwise the team will be a failed team. During the course, I have realised that there will be number of challenges that I will face while working on my start up idea and launching it in the market. 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